Local Internet Marketing
Local Internet marketing is something a lot of folks for whatever reason have not engaged in for their small business. The thinking, near as I can tell, is something along the lines of ‘All my customers walk in or drive by. I run ads in the local paper, radio stations and word of mouth referrals; therefore, marketing on the Internet is really not that big an issue for me and my company.’
Be that as it may, some folks simply do not want to be involved with:
- Search Engine Optimization.
- Blogging is anathema to these folks.
- Being on Facebook has not happened.
- Being on Facebook is not going to happen.
Sometimes, for the owner of a local business, online marketing makes them want to pull the shades and close for the day.
T’Ain’t Happenin,’ Amigo
For some, local Internet marketing services is not something they want. Fair enough.
More exposure and folks discussing your business is something you want to happen.
A larger market share is something you want.
Increase profitability is something you want.
Having said that I cannot imagine that if you work in the Widget business in Pooh-ville that you would not want your name to come up when a search query is entered into Google asking, “Who sells widgets in Pooh-ville?”
Being in the Widget business in Pooh-ville you want your name to come up when that question is asked.
Google’s ‘Google My Business’ Is For Everybody
Google makes it pretty easy for the small business person to minimize the effort needed to make sure locals looking for your business can find you. Local Marketing On Google is a site that helps you quickly take advantage of Google My Business so folks looking for you can find you.
Google My Business gives you a web page where
- Your business is front and center
- Because you set your local page up, those searching locally quickly and easily find you.
- Customers can quickly see what your business is about
- You can post pictures of your business
- Many set up a virtual tour so folks have an idea what to expect.
- There is a review section, too, so folks can brag about your services.
In short it helps you reach local customers on a platform that is designed to use local marketing search tools to market local businesses to local customers.
How You Use ‘Google My Business’
Google My Business gives you a dashboard from which you can see what is going on. You can manage your company’s contact and location information. Editing your information results in Google Search and Maps dynamically updating your information.
All your reviews are here for you to, well, review. You can
- Contact those who write positively in order to retain them as customers
- See things like how many folks have clicked on your phone number.
- Number of page views.
- Give interested customers directions to you.
How To Address The Real Problem
The real problem is even today there is a bit of an air of complexity around online marketing. The solution is to take a deep breath and understand that you don’t have to swallow the solution whole.
Local Internet marking is complex but it is relatively compartmentalized. You can do things one at a time.
Because you have done things a certain way since starting your business, implementing new marketing efforts is often just plain scary. Due to your having done things for years this way, it is often easy to just keep doing them that way.
Don’t stop doing those things. Clearly, they work. Because they work you are able to keep your customers. While this is a good thing, it is the gradual implementation of new, local Internet marketing efforts that will grow your business.
Because your customer base is growing from new exposure, your profits increase and you become comfortable with your new market channels. This leads to even more innovation on your part.
Since you say your interest in the Internet for your business is small, you are leaving money on the table.
I say you don’t understand the value of new business your taking advantage of the Internet can bring you. Taking advantage of the free local Internet marketing tools that Google offers results in more profitability.
Because you run a business, you need to effectively keep up with customers and prospects. Check out this new Customer Relationship Management tool .