Facebook Marketing Can Be An Advantage
Facebook marketing is not something you can ignore. Thinking of Facebook as a fad that will fade is a mistake. Publicly traded, it is stronger than ever. Recent scandals have little to do with it as a marketing platform. It has done nothing but make it have an even higher degree of name brand recognition. Even folks who live in tin shacks in Appalachia and regrettably live in large part on Mountain Dew have heard of Facebook. It is currently the 800 lbs. gorilla in the online marketing living. Yes, you can make money and tons of it without Facebook marketing. But why would you? Just master it, do it and move on to the more enjoyable parts of life.
Facebook’s Current Challenges In The Media
If you agree with Facebook’s owners political goals, then master their marketing tools.
If you don’t agree with Facebook’s owners political goals, then master their marketing tools and use your profits to support those causes you do support.
Besides, Facebook is in the uncomfortable position of realizing that their excesses may cost them money.
A couple of things to remember.
None of Facebook’s current pains in the media are under your control nor will you being victorious in any arguments about the issue add dime one to your bottom line. Let others argue about it, you are in the business of making money.
AT&T went through the same pains. The Bell ILECs (Incumbent Local Exchange Carriers) went through this phase. They are all still standing.
Facebook will still be standing when this all blows over.
You can either spend your time and effort making Facebook marketing work for you, or you can spend your time arguing about or ignoring a channel that is not going to go away. Ignoring Facebook marketing will almost certainly result in lost profits if not a direct detriment to your business.
Facebook Is Doing A Lot of Your Work for You
More and more individuals and businesses enter new listings into Facebook’s systems every single day. By creating their pages they are signaling who they want to hear from. Since you want to be that person or business, you use Facebook marketing and tell Facebook who you want to see your page and they make it happen. It is up to you to write the copy or create the pages that close the sale.
For this reason, when you’re a business owner, there is no doubt that you must create a Facebook page. You have read this before. Probably some of your employees or studies in marketing have indicated this, too. You may even be tired of hearing it but like most truths, ignoring it does not make it any less true.
As always, truth will just sit there waiting for you to pull your head from wherever it is you may have it stuck.
To put it a little differently, if yours is a successful business, then at some point you are creating a Facebook marketing page and optimizing it to create customers and produce sales. This is true whether you are online or brick and mortar only.
Facebook in particular and Social Media in general is a lead generation machine as has never existed before in the mind of man.
No Guarantees, But Then Are There Ever? No.
Of course, there are no guarantees your page will make money. Profits come after applying well known best practices. Nothing is guaranteed in life. Right or wrong, not even Social Security is guaranteed. But there are ways to maximize your returns.
Here Is How You Can Put Facebook Marketing to Work to Earn More Money.
Whenever you create marketing or promotional materials, make sure your Facebook URL is included on or in it.
Everything, including your business cards.
Many folks who get your flier, your business card, your emails, etc, will check out your Facebook page before they check out your’s or your company’s website. This may sound counter intuitive but it is a fact. The folks and businesses you want to attract want to see how active you and your business are on Facebook before they check out anything else. Why is this so? A great many folks live a significant amount of their waking hours on Facebook. Actively using Facebook marketing will give them the ability to “like” your page. They’ll have an easier time keeping tabs on you and what you have going on and today, easy, or convenient, is the name of the game.
When you post in forums related to your business, and you should be posting in forums relating to your business, make sure to link not only to your page or blog, but also link to your Facebook page. It is unobtrusive and everyone expects you to do it.
Otherwise, not listing your Facebook page causes a large block of customers to ignore your whole message. They do so simply because the Facebook channel occupies so much of their attention. For this reason creating a successful business is easier if you create a successful Facebook page.
Facebook Marketing Equals Successful Customer Engagement
Be prompt about responding to comments or feedback people leave on your page. Social engagement, or social interaction, is the backbone of Facebook marketing. Don’t bombard people with advertising messages; be social, or ‘sociable’ as my grand dad used to say. People like it when you are actively interested in what they have to say. They tend to return the favor. Being sociable, showing an interest in what they think or have to say, demonstrates that you are not just there to make a buck.
This leads to trust. Trust leads to sales. Sales leads to profitability.
Being sociable, or social, leads to referrals and there is no better, low cost, high return on investment method of marketing than referrals.
When to Post
There are guidelines about when to post on Facebook, when to tweet on Twitter and so on. You can get extremely specific about it, depending on who you read. I don’t know whether it is a particularly good use of your time to worry about it. For instance, missing your kid’s little league game because you need to post something at a specific time kind of defeats the point of building a business that you own because then it becomes a case of the business owning you. Sounds more like a job than being a business owner.
People will be in different time zones, and you never know because most of your niche audience may be in the US and not other countries. You do not really want to post during off-times, generally, but it depends on how active your page is. Think about business hours because unfortunately many people visit Facebook while at work. You can find a tiny bit of research on this, but the best use of your time is marketing.
Social Media. You Can Call Me Facebook Or You Can Call Me Twitter Or You Can Call Me…
Social media sites are numerous. Here is a short, by no means exhaustive list of Social Media:
These are the top ten. I don’t pretend to use them all and have no need to do so. I did not even know some of these sites existed until I researched for this post, frankly. Facebook stays in the top three or so. For instance, in February of 2017, Instagram was more popular than Facebook, a fact that was not particularly important except in the short term, in my opinion.
Point is, you only have so much time to devote to Social Media. Unless you have staff to devote to each channel to learn its ins and outs and optimize your presence, stick with the major contenders. Facebook, I expect, will always be a top dog in that list.
Media As Message
You also have to consider your own inclinations, too. I like Twitter, which is currently number six on this list. I like it because it is like a Japanese Haiku to me. Whether it is 140 characters or 280 characters, you have to get to the point on Twitter. I like that.
Facebook Marketing Training
As I was saying yesterday in one of my short and sweets, there is one marketing training organization that has trained more six and seven figure earners than any other.