Bum Marketing Techniques for the Internet Can Change Your Life
Bum marketing is the use of free marketing channels by the budget challenged to kick start their online business. While you can buy just tons of leads, traffic, hits, eyeballs, etc., it may not be the way to go. Purchasing whatzits and whosits, generally results in wherezits. As in, wherezit gone in reference to your advertising budget. Advertising using paid ads is a wonderful thing. IF you know what you are doing, that is.
Keyword Research in Bum Marketing
Bum marketing involves being different and standing above the competition. There are tons of successful bum marketers who are on top specifically because they did something different. They did not follow the competition. One of the main areas that all bum marketers should concentrate on involves keyword research. This is where you will have to utilize different ways to find money making keywords. Putting your hands on targeted keywords that have great traffic should be your main goal. Why? Because keywords make up the backbone of your bum marketing existence.
There plenty of well liked keyword research tools like Google Keyword tool. There are also tons of different methods to generate keywords that you can implement in your bum marketing drives. A great spot to find keywords like these is on Yahoo Answers. This is a website were you will discover many people discussing just about anything. Anything within reason, of course.
Using Yahoo Answers In Bum Marketing
Yahoo Answers is a potential goldmine for a bum marketer. All you have to do is search for your topic on Yahoo Answers and monitor the types of questions that are asked. Plenty of times the best keywords are in the actual questions. Make a note of all these keywords so that you can use them when writing articles. In addition, you can go to well known forums in your niche where people are talking about various subjects that are specific and many time have great keywords. It is basically, about how far you are willing to go to get search engine attention with the correct keywords, which is why it is important to be different.
What’s In A Name In Bum Marketing
Now, this is a somewhat controversial idea, but enough folks use it to make a ton of money that I would be remiss if I did not at least put it out there. Some folks maintain that if you want to become a true bum marketer, use a pen name – or a nom de plume if your want to just be airy about it.
Whatever you call it, it is using a false name instead of your real one.
Do you wonder why some do this? Well, there’s nothing wrong in using your real name say proponents of this avenue, but here we are looking at everything from strategic point of view.
Before You Pick a Nom de Plume
The thinking is that when you use a pen name, you’ll be able to fly under the radar and your competition won’t spy on you easily. Also, since we all tend to make mistakes and errors, a pen name protects your real name from that which you don’t want to be associated with it. Another rationale is using pen names means you can take your business in new directions, since you will no longer be tied down to a single subject matter. You could decide to have ten names working in ten niches if you’re a bum marketer. Bum marketing success relies on your ability to go into all those untouched markets, after all. They maintain that it’s always safe to use a pen name with your bum marketing ventures, that never using your real name is the way to go.
That is the thinking behind false names or nom de plumes. I only cover it in the name of being thorough in covering bum marketing.
Nom de Plumes Do Have A Place
I see the need for some authors to use a nom de plume. Some authors are so prolific they can crank out two and three books a year. Trouble is, this can cause readership burn out. A nom de plume breaks an author’s body of work into easier to follow chunks. Perhaps he writes horror. Then he writes real, or at least much more dark horror under a nom de plume.
Like the Stephen King and Richard Bachman thing.
Make sense? Okay.
But literary aspirations are not what we are discussing here. We are talking about selling goods and services hopefully to build a list for future sales as well as ongoing repeat, residuals sales to build a stable business.
I Use Bum Marketing, But I Use My Real Name
My name is Tim Singleton. That is my real name, so, you can kind of guess where I stand on the issue.
Don’t represent products and services you don’t and never will purchase or use. Only represent what you use, understand and like enough to recommend to your next door neighbor – or your mom, and you will be able to build a business and a name that is known for its integrity and honesty.
Sell What You Know, Watch Your Business Grow
Just as its “Do what you love and the money will follow, it is also ‘sell what you like, know and use and the profits will come.’ They will come with much fewer returns and refunds, too.
One of the best tips you could hear as a bum marketer is to only go after those niches in which you are interested.. If you want to succeed at bum marketing, don’t choose a niche you don’t know anything about. You won’t make it.
For instance, I was an offshore administrator for years. I was also a law enforcement officer once upon a time. My deciding to market Mary Kay Cosmetics would probably end badly. Aside from being bad at it, it would probably be very confusing, both for me and the customer. Marketing self-defense products or at sea safety equipment? Those would make sense although the idea of being at sea has very little interest for me these days. My bones are neither as fast nor as nimble as they used to be. Also, being too slow to run and to old to fight makes self-defense for me an issue of a dwindling number of options.
Consistent Bum Marketing
A bum marketer’s job is to keep writing article after article.
So, if you choose a niche that doesn’t interest you, then you aren’t going to want to write on that subject very much. For example, let’s say you’re interested in “keeping a journal”, when you start writing articles on this particular niche, you’ll be able to write more freely and won’t have difficulty in coming up with new ideas or doing research. So make sure you always keep this in the back of your mind whenever you choose your subject matter.
Just as an aside, I love keeping a journal. When my future kids say, “Dad, you just don’t understand what it’s like being a teenager!” I will be able to respond, “Yes, I do! I wrote it down!” Embarrassing as some of those entries are, I can still reflect on what it felt like to be 16 and 17 years old. I have kept a journal since I was 13. At nearly 56, it gives me a perspective I might otherwise have lost.
In closing, if you take the time to work with bum marketing you will be able to build a long term profitable business. Just stick with it and you will be rewarded.
You can email me here.