Social Media Marketing Strategy: Having Fun or Feeling Fearful

Social media marketing strategy planning is fun for those who are naturally inclined to put themselves out there. It is a labor of Hercules like cleaning out the Augean Stables for those not inclined to promote themselves. Some upbringings (pride goeth before a fall) instill in those of us who are just naturally born with such an attitude, like yours truly, with the feeling that social media promotion is like trying to take a stroll with a barbell across our shoulders.

Well, like someone told me, get over it and get on with it so you can be miserable in 5 star hotels and cruising the world’s oceans with a crew of folks you have helped get free.

Luckily for us modest types there are social media marketing strategy steps to take that are set and forget.

Facebook: Not the Only Game In TownSocial Media Marketing Strategy

…but it is the biggest right now.

To be fair, Facebook is to social media what Microsoft is to the desktop computing marketplace. Your strategy cannot be complete without addressing Facebook and unless you just hate Facebook beyond reason and rationality you need to face up to it, dig in your heels and do what the successful do.

If you think about it, “Dig in and do what the successful do” pretty much covers any and all profit making endeavors, doesn’t it?

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Social Media Marketing Strategy: Start Here

Pick One

Pick one and stick with it until you have mastered it. Doing so is the quickest way to six figures.

The worst thing you can do is try to promote on all social media platforms at once. All you will accomplish, almost certainly, is a poor job on all platforms. Shot gunning across all channels is not a social media marketing strategy for success.

Social Media Sites

Here is a list of the social media sites you should start with. How did I pick these? These are the sites folks making more in a month than most folks make in a year are focusing on.

They have the biggest subscriber bases and so the largest market shares.

Since Facebook is the hottest thing running right now, I have two suggestions.

  1. Do not use your personal profile page to promote your business. It is against the terms of use agreement and is kind of like crossing the streams in Ghostbusters. The benefit is not more than the potential downside.
  2. Facebook has a freebie called Blueprint. Blueprint has 50 e-Learning modules for you to go through. Since they want you to quickly become a paying advertiser, I am sure this would benefit you.
  3. Focus. If you want to do Facebook marketing, do Facebook marketing. If you like Twitter then go hang out on Twitter more or less obsessively.

Seems like trying to hit three or more marketing channels at the same time will leave you overwhelmed, ineffectual and upset. Because you are here and reading this, you will not allow this to happen to you.

Most of all, you are going to click on some of the links in this article and take advantage of the free training we offer. As a result, you will see your traffic go up and consequently, you will be more profitable.

Stick to One, But…

The one exception I personally believe to the above admonition to focus is a blog. Your blog in my opinion is where your tribe, those people who are like you and can relate to you, will get to know you.

Writing everyday can be hard. You don’t have to be Longfellow or write a Shakespearian masterpiece each day.

I was guilty of trying to do that.

I did not realize how much I was obsessing over minute details like the Brain in Pinky and the Brain.

The result was that I got frustrated, lost a little bit of my belief and began to avoid that which I love most in life, writing.

Writer’s block was not the problem

The problem was I giving up each day.

So,

  1. Decide On Your Channel.
  2. Go through the free resources those social media outlets have.
  3. Visit this blog for tips and free resources that we provide.
  4. Blog daily.
  5. Market daily.

Which Social Media Outlets Should I look at?

Beside Facebook? Oh, there are several excellent choices. I have already mentioned Twitter but I will lay out the ones I think should be head of the line amongst the choices you look at.

Why do I recommend these for your consideration? Because they have the largest market shares and the greatest number of marketers who have used them to go home and work from there on a permanent basis.

Here they are:

  1. Facebook.
  2. Twitter (October 19th, 9:00PM, Free Twitter Training!)
  3. Google+
  4. LinkedIn
  5. Instagram
  6. Pinterest

Social Media Marketing Strategy

Because each of these channels has its own strengths and quirks, the activities involved will vary greatly. You cannot simultaneously become the darling champion marketing boy in all six channels,  I don’t care who you are.

As I say, stick to one and master it along with your blog and you should find your tribe in short order.

Regards,

Social Media Marketing Strategy

 

 

 

Tim Singleton

Don’t forget, this week at 9PM Eastern you need to be online, pen in hand to learn how to dominate Twitter, for free.

Furthermore, we provide this kind of training weekly covering an awesome array of topics relating to online marketing. Mark your calendar and learn how to market your business every week.