Successful Websites and Business
Creating successful websites, really effective business websites can take time and effort. That is especially true for beginners, and oftentimes they do not realize that concept. Building a website is one thing, but turning it into an effective, successful business site is another thing. Keep in mind that your website represents you and your brand.
If you have read some of my other posts, you will recall my focus on making sure that quality in what you represent only makes sense. What you choose to stand behind reflects on you and your brand. I know, we all joke about wishing we had come up with the idea of the pet rock, but really? Is that what you would want to be remembered for? If you haven’t read my other posts, then welcome! Hope you will find something helpful and interesting.
Below are three tactics you can use to increase the results you get from your own website.
Three Effective Tactics for a successful website:
- The information you want your visitors to focus on should be on the front page. Latest offerings, news and new products come to mind.
- Remember that you are not writing for scientists and engineers, but for folks whose attention must be grabbed within seconds of coming to your page or they leave. If your readers have to look up the words you use, then you are missing the point with your copy.
- Mix it up. White space, lists, videos and graphics make for a much more interesting and engaging experience.2
Oh, and By The Way… This just in…
Pushy sales letters have no place on your website. Your goal is to provide interesting information about your company, its products and its services. You should also strive to understand the problems of your target customer and provide some solutions and resources for them on your website. This gives them a reason to return as well as a reason for them to tell their friends about your site.
You can also explain the benefits of something you want to promote. You’ll have times when you just want to mention a particular product or offering to your site visitors. Other times you will just want a venue for interaction with your customers.
Subscribers Turn Into Customers
In fact, successful websites focus on finding ways to get people to subscribe to your email list as a first priority. So, of course people want to know why they should subscribe. Do you provide value on your website? Resources that can help your target customer solve a problem? Resources that can help your visitors understand the benefits of what you are selling?
Remember, folks generally do not buy on the first visit to your website. You have to give them a reason to return. Interesting well developed content is crucial. Much as I enjoy the act of writing, no one will come to a site more than once that is just wall to wall text. If they do, it is because the information exists nowhere else and in no other form.
Just be aware that you want to focus on discussing the benefits of a product rather than just highlighting the features. This is a very common mistake plenty of people make, repeatedly. Take the time to learn how to properly explain the benefits of a product as opposed to just listing the features. Remember, no one wants a 1/4 inch drill bit. They want a 1/4 inch hole.
Brevity Is Boss
Always use short sentences – this is going to work out the best for you. There are lots of exceptions such as professionals and other scholarly audiences. People like this write with long sentences. So if they come to your website, and you have long sentences, they won’t mind at all.
It is important that you realize that you neither need to or should write content at the collegiate or scientific level. You’re most likely okay if your do, but that does not mean you have done it properly. As long as you take the time to make sure you are doing your best with your writing, everything should be fine. Write simply and naturally.
The more engaging your content is, the more likely it will be that your readers will come back to read what else you have to say. In most cases, the content that is produced is in written form. Are there other ways to present it? A very popular venue for sharing content is doing videos. You can use a variety of options in your testing, such as adding video with your text. Your readers will respond to what you do, which is how you will find out what works best. You can also do podcasts which many people enjoy. Make it easy for people to access old newsletters and podcasts from a particular page on your website or blog.
It is one thing to learn how to build a business website that is successful and effective, you also have to execute properly. Two separate things are usually required – the knowledge of what you need to do, and the ability to implement what you know. You need to get the experience necessary by actually doing something, not just reading about it. To succeed online, just follow this path, and you should reap the rewards of your efforts.
Successful Websites Require Polish
Any time you think anything goes without saying, it is a good idea to say it.
In that spirit, I am going to point out the idea of ‘cornerstone content.’ Basically, it is the idea that while you need to post on a regular basis to your website or blog, it does not mean that you have to get your cornerstone pieces done completely before you post them. You do not have to treat your cornerstone content like some folks treat their canonized documents. Which is to say, never to be added to, never to be upgraded, never to be changed.
While it is true that once you post something, it works for you 24/7, that does not mean you need to stop trying to make it better. Successful websites are growing, living things.
Let’s say for instance you have chosen the blogging channel to be your go to channel. You, like me, like to write. The act of writing for some of us is therapeutic, relaxing. In some cases, it is invigorating and perhaps even on occasion cathartic.1
Returning to the Scene of the Crime
Just because you choose to focus on blogging does not mean you cannot come back to that post and add a video at a later date. I recommend it because I am doing the same thing. For me, video making does not come naturally. I struggle with it. Until the diarrhea of the word processor I sometimes get when writing bleeds over into my video process shooting video is like bathing a cat for me. Yes, it will get done but no one involved is going to have a good time.
Well, yes, bathing a cat is a lot worse than shooting a brief video. It takes a lot longer for one thing and you don’t wind up with as many scratches, cuts and insults to your eardrums but you get my meaning.
Successful Websites …and Another Thing
Used to be a 300 word post was just fine as far as Google goes. You hit 300, throw in your keyword of choice for the day a couple of times, add tags for a few related key words, maybe upload a video to YouTube and link to it or hey, even link to a complete strangers relevant YouTube video and …badda book, badda boom! you are done and on the front page of Google search results for your keyword.
Not so today.
Today, Google likes content in the 1,500 word range. 1,500 words is a chunk. Many folks have not written 1,500 words since they left school.
Successful Websites and Hunter Gatherers
So, keep a reading list of the posts you consider or hope to be cornerstone content. As you participate in forums where you are helping others by providing value and selflessly for the good of mankind creating back links to your offerings, you should read and learn as well as teach.
What you learn should wind up in your cornerstone content.
Keep a list of videos you watch from start to finish. No, I don’t mean the ones you watch on sleepless nights at 1 or 3 AM. You know, when you find yourself lost in the YouTube badlands? The places you sometimes find yourself desperately trying to escape from? The ones that make you wish of eye bleach? The ones that make you realize short term memory loss can be a blessing?
The videos I am talking about are the ones related to your online marketing efforts you find yourself watching from start to finish with your ADHD completely suppressed.
If you watched it from beginning to end and it has any kind of relation to what you are doing online, ask yourself, “Why?” Try to define the what, where, why, how and if need be the who of what kept your interest. Chances are the audience of that captivating content is your tribe. Make sure to profit from it.
Look at the number of likes and how many times it has been watched, too.
So, when you are out there on others’ successful websites which can include forums, social media or YouTube:
- Pay attention to what reading material is able to hold your interest.
- Analyze the videos related to your business that watching from start to finish is easy and enjoyable.
- Take notes and see how it can be used to polish your cornerstone content.
In Conclusion: Invest, Learn, Teach
I am a big fan of the invest, learn, teach mode of growing your business and growing as a person. In invest, learn, teach invest can mean money or time. As you invest time in other folks sites, forums, what have you …remember to learn from them. If those other authors have successful websites and are worth posting to, then they are worth learning from.
Best Regards As Always,
Email me at firstname.lastname@example.org
1Cathartic: providing psychological relief through the open expression of strong emotions; causing catharsis.
2Often you will see that I follow my own advice here. Graphics and video seldom make it into my posts on the first day. Just part of the process.