Internet Marketing Strategies

Internet marketing strategies fall into two main categories at the outset. Those categories are:

  • Paid
  • Unpaid.

Internet marketing strategies in 2015 and those in 2016 differ. The main reason is social media becoming incrasingly influential and pervasive.

A business does not have a business plan or marketing plan unless it addresses the Internet. You might think that is an obvious thing at this date far removed from the Internet’s beginnings but to some it is still something they plan to get to, some time.

Whether you include your Internet marketing plan as part of your overall marketing plan or consider it a separate issue you need to understand that each channel has its own peculiarities.

What works in one may not work in another or, even worse, can actively cost you money and hurt your company’s brand.

Some of the channels are:

  1. Facebook
  2. Twitter
  3. Linked In
  4. YouTube
  5. Skype
  6. Pinterest
  7. Blogging
  8. Forums

Facebook

Facebook identifies the basic steps of marketing on its site as:

  • Set up your page.
  • Identify your audience.
  • Create compelling content.
  • Advertise.
  • Measure and adjust.

Internet marketing strategies for Facebook are best met with the Attraction Marketing methods. Also, Facebook’s basic primer for using their platform can be seen here.

Twitter

Twitter gives these basic instructions as how to maximize your marketing efforts on its platform:

  1. Keep it short.
  2. Use visuals in your tweets.
  3. Incorporate relevant hashtags.
  4. Ask questions and run polls.
  5. Curate and connect with retweets and replies.

Twitter’s instruction page on Internet marketing strategies that work on its platform can be see here.

Linkedin

Linkedin is a bit different. It is not aimed at everyone. It is aimed at serving and connecting its 400 million users as an aid to networking with and marketing to each other.

Linkedin provides sponsored ads driven to its subscribers that fit your chosen demographics.

As you can see, Linkedin is focused on B2B and emphasizes it ability to provide a unified message across all devices. Making sure your message is readable and usable across all devices is now a requirement.

YouTube

YouTube is the easiest thing in the world to optimize for SEO.

Your video should stand on its own, of course. A simple starting point on YouTube videos is to:

  • Create a post on your blog.
  • Create a video relating to and commenting on the subject of the blog post.
  • Embed your YouTube video into your blog post.
  • Put a link in your YouTube commentary about the video to your blog post.
  • Link to what you are promoting with a call to action. Go here.

By using keywords and links between your blog post and YouTube you give both your post and your video valuable backlinks. A backlink from YouTube is especially valuable to your blog’s visibility on Google.

Skype

Skype, like the above is a combination of content marketing with tools heavy on enabling close interaction with folks on their mobile devices both one on one and is group broadcasts. While other social media channels are making themselves mobile friendly, mobility is built into Skype’s genes.

It is an outgrowth of the former Lync in Microsoft Office. While I don’t currently use Skype as a channel, a lot of folks do and it is certainly something of which you should be aware.

Pinterest

There are lots of ways to promote on Pinterest. Translation, there is so much and so many ways to promote on Pinterest that it would be a disservice to even try to break it down into a single paragraph or two, even as a poor summary.

However, here are a couple of tips that seem to be agreed upon:

  1. Include a price tag. Pinterest folks seem to be buyers, especially when compared to all the Constitutional scholars on Facebook arguing over sometimes I cannot tell what.
  2. Be social and comment on other folk’s pins, share the ones that helped you.
  3. Look at this: A Simple Cheat Sheet for Using Pinterest for Marketing [Infographic].

Blogging

This is my favorite channel because I like the act of writing. Consequently, once I get past all the distractions in life that seem so important and finally sit down to write it comes as easily as breathing.

Some don’t, however, and, just as I have had to get over my resistance to YouTube marketing, you’ll need to work through resistance to writing. Besides, blogging is also one of the lowest cost channels for you to start. As a result, it has what I think is the highest potential Return On Investment of any channel.

Some things to remember:

  • Because Google loves WordPress you would do well to give it serious consideration.
  • The minimum length a blog post should be is 300 characters. Optimum is 1500 so, the more you tell, the more you sell.
  • Furthermore, since Google loves original content you should speak from YOUR heart. This will help you create new content.
  • Embed your YouTube videos into your blog posts.
  • Include images in your post with the ALT tag set to the keyword your focusing on in that post.

24 X 7

Due to things like blog posts, Facebook Fan pages and tweets on twitter being available 24 hours a day, 7 days a week for interested parties you run the not unpleasant risk of getting paid something for every hour of the day. As a consequence, you may have to limit the times of day when you check your email.

I know I spend one day a week unsubscribing from considerate folks’ emails who are kind enough to think I might be interested in what they have to offer. Therefore, you need to be careful to what you subscribe. Due to many places selling their lists you will have days when you your email is an anchor on your time.

In conclusion the following are daily activities you will engage in on your way to success:

  1. You create new marketing material daily. Therfore, the day is coming when your money is growing daily.
  2. Because studying is a daily habit, you are growing daily as a marketer.
  3. Again, since reading is a daily habit, you are more able to provide value to your customers.

I hope these ideas and tips are as helpful to you as they have been to me.

Regards,

Internet Marketing Strategies

 

 

 

 

Tim Singleton