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Internet Marketing Strategies

Internet Marketing Strategies

Internet marketing strategies fall into two main categories at the outset. Those categories are:

  • Paid
  • Unpaid.

Internet marketing strategies in 2015 and those in 2016 differ. The main reason is social media becoming incrasingly influential and pervasive.

A business does not have a business plan or marketing plan unless it addresses the Internet. You might think that is an obvious thing at this date far removed from the Internet’s beginnings but to some it is still something they plan to get to, some time.

Whether you include your Internet marketing plan as part of your overall marketing plan or consider it a separate issue you need to understand that each channel has its own peculiarities.

What works in one may not work in another or, even worse, can actively cost you money and hurt your company’s brand.

Some of the channels are:

  1. Facebook
  2. Twitter
  3. Linked In
  4. YouTube
  5. Skype
  6. Pinterest
  7. Blogging
  8. Forums

Facebook

Facebook identifies the basic steps of marketing on its site as:

  • Set up your page.
  • Identify your audience.
  • Create compelling content.
  • Advertise.
  • Measure and adjust.

Internet marketing strategies for Facebook are best met with the Attraction Marketing methods. Also, Facebook’s basic primer for using their platform can be seen here.

Twitter

Twitter gives these basic instructions as how to maximize your marketing efforts on its platform:

  1. Keep it short.
  2. Use visuals in your tweets.
  3. Incorporate relevant hashtags.
  4. Ask questions and run polls.
  5. Curate and connect with retweets and replies.

Twitter’s instruction page on Internet marketing strategies that work on its platform can be see here.

Linkedin

Linkedin is a bit different. It is not aimed at everyone. It is aimed at serving and connecting its 400 million users as an aid to networking with and marketing to each other.

Linkedin provides sponsored ads driven to its subscribers that fit your chosen demographics.

As you can see, Linkedin is focused on B2B and emphasizes it ability to provide a unified message across all devices. Making sure your message is readable and usable across all devices is now a requirement.

YouTube

YouTube is the easiest thing in the world to optimize for SEO.

Your video should stand on its own, of course. A simple starting point on YouTube videos is to:

  • Create a post on your blog.
  • Create a video relating to and commenting on the subject of the blog post.
  • Embed your YouTube video into your blog post.
  • Put a link in your YouTube commentary about the video to your blog post.
  • Link to what you are promoting with a call to action. Go here.

By using keywords and links between your blog post and YouTube you give both your post and your video valuable backlinks. A backlink from YouTube is especially valuable to your blog’s visibility on Google.

Skype

Skype, like the above is a combination of content marketing with tools heavy on enabling close interaction with folks on their mobile devices both one on one and is group broadcasts. While other social media channels are making themselves mobile friendly, mobility is built into Skype’s genes.

It is an outgrowth of the former Lync in Microsoft Office. While I don’t currently use Skype as a channel, a lot of folks do and it is certainly something of which you should be aware.

Pinterest

There are lots of ways to promote on Pinterest. Translation, there is so much and so many ways to promote on Pinterest that it would be a disservice to even try to break it down into a single paragraph or two, even as a poor summary.

However, here are a couple of tips that seem to be agreed upon:

  1. Include a price tag. Pinterest folks seem to be buyers, especially when compared to all the Constitutional scholars on Facebook arguing over sometimes I cannot tell what.
  2. Be social and comment on other folk’s pins, share the ones that helped you.
  3. Look at this: A Simple Cheat Sheet for Using Pinterest for Marketing [Infographic].

Blogging

This is my favorite channel because I like the act of writing. Consequently, once I get past all the distractions in life that seem so important and finally sit down to write it comes as easily as breathing.

Some don’t, however, and, just as I have had to get over my resistance to YouTube marketing, you’ll need to work through resistance to writing. Besides, blogging is also one of the lowest cost channels for you to start. As a result, it has what I think is the highest potential Return On Investment of any channel.

Some things to remember:

  • Because Google loves WordPress you would do well to give it serious consideration.
  • The minimum length a blog post should be is 300 characters. Optimum is 1500 so, the more you tell, the more you sell.
  • Furthermore, since Google loves original content you should speak from YOUR heart. This will help you create new content.
  • Embed your YouTube videos into your blog posts.
  • Include images in your post with the ALT tag set to the keyword your focusing on in that post.

24 X 7

Due to things like blog posts, Facebook Fan pages and tweets on twitter being available 24 hours a day, 7 days a week for interested parties you run the not unpleasant risk of getting paid something for every hour of the day. As a consequence, you may have to limit the times of day when you check your email.

I know I spend one day a week unsubscribing from considerate folks’ emails who are kind enough to think I might be interested in what they have to offer. Therefore, you need to be careful to what you subscribe. Due to many places selling their lists you will have days when you your email is an anchor on your time.

In conclusion the following are daily activities you will engage in on your way to success:

  1. You create new marketing material daily. Therfore, the day is coming when your money is growing daily.
  2. Because studying is a daily habit, you are growing daily as a marketer.
  3. Again, since reading is a daily habit, you are more able to provide value to your customers.

I hope these ideas and tips are as helpful to you as they have been to me.

Regards,

Internet Marketing Strategies

 

 

 

 

Tim Singleton

Internet Marketing: Life Lessons

Internet Marketing, Getting started

If you are in the dark as to how to get started with Internet marketing, justInternet marketing

remember…

“…all great beginnings start in the dark.”

Don’t have it all figured out?

Congratulations, welcome to the human race, being in business for yourself and the more or less constant state of affairs for the entrepreneur.

“All great beginnings start in the dark, when the moon greets you to a new day at midnight.”
-Shannon L. Alder

Besides, I am here to help you out with that.

Getting Started

This is directed at what I consider to be my tribe, although it is helpful to everyone. At the end of the day the problems facing those engaged in Internet marketing, the affiliate marketing and the network marketing professional are the same set.

  1. Find or develop good products and services you believe in so that when you setup your site on the Internet marketing is not accompanied by conscience pangs or refunds.
  2. Develop a website that engages your target audience. This means SEO, copywriting, knowing your product line.
  3. Traffic. This mean you create an environment which gives people a reason to come to your site and Google a reason to send searchers to you and not your competition.

But I begin to wander…

You have skills; you know your mind is quick. Sometimes you wonder why other folks don’t catch some things that seem very simple to you.

…and it pisses you off mightily that they are kicking your rear end when you step into the arena of making money with Internet marketing.

You ask yourself, “Why can I not simply do what I am told and then start cashing the checks?

My money is on perfectionism. It is most likely the state of wishing to make no mistakes.

Things to watch for as you start out:

  • Perfectionism.
  • Procrastination
  • Valuing the opinions of those whose opinion is of no value in your life.
  • Fear of failure (understandable.)
  • Fear of success (insanity but one with a clear pathology.)
  • Valuing perceived security over everything else.

There are other things to watch out for, but these are a good place to start. As you read future posts we will cover those as well.

Perfectionism

Please quit trying to get everything perfectly laid out and in place before you launch your Internet marketing enterprise.

Speaking as a fellow who has lost decades to trying to get everything laid out just so, perfectly, with all my i’s dotted and all my t’s crossed, trying to wait until you can execute everything and with no mistakes will cost you everything.

Quit trying to be perfect in your execution and instead concentrate on getting started by a certain date, say, 10PM tonight.

Not doable, you say?

Not the point, really.

You only have so much time you can work on your business today.

Use that time as if you are trying to launch the Queen Victoria by the end of today’s work day.

A good plan violently executed now is better than a perfect plan executed next week.

-George S. Patton

Do you spend hours trying to aim your car so that the path you take is the most mileage fuel efficient in terms of fuel usage? Using the absolute minimum number of miles to get there?

Can you imagine the frustration of your passengers as you took measurements of when and where to turn your steering wheel to pull out into traffic in the most efficient manner? Is this analogy wearing thin?

Just start.  Get some energy into your business by putting your first blog post out there, introducing yourself and the type of products you are going to represent.

Go to ClickBank and set up an account. Look around for things that interest you and make a purchase. If you love it, great! Write a positive review with your hoplink and when you make a sale, you make a commission.

If the product is trash, well, you have learned a lesson. This is still a win for you because now you have a reason to write a review.   Write a review telling about your experience and why you do not believe it to be a wise purchase for your readers.

Either way, you are in business. Today. Perfection can come later.

Remember that you are on the Internet marketing you as a brand to be relied upon for good products and accurate information.

Make sure that you market the fact that when you represent something it is because you are vouching for its quality and your endorsement is valuable to your readers.

Procrastination

The solution to the problem of procrastinating has been found.

I will be posting a full, in depth review of this system and how it works, how you need never worry about putting things off again next week sometime.

Valuing The Opinions of Others

Lots of folks want to be in business for themselves. Probably 95% of them get talked out of going into business by well meaning friends and relatives, too.

“What do you think of maybe my starting a little business on the side?” a young man inquires of his father in law, who make his living as an oil change technician at one of the many quick oil change places around town.

Reaching into the in vast depths of the business education he received while learning to replace oil filters, choosing between dinosaur sauce and full synthetic motor oils the father in law says, “Oh, I know all about that stuff. It will never work. You are just wasting your time.”

If you are going to get an opinion from someone, at least take the time to determine whether the source of that opinion is qualified to have one.

In any case, you need to understand that it is your opinion and no on else’s that must be the deciding factor.

You need to value your opinion more than others.

This is your life and the business you start will be yours.

Fear of Failure and Fear of Success

These are two sides of the same coin.

The familiar cliché is fear of failure, but that’s a misnomer. Most people are very familiar with failure, and as a consequence have very little fear of it.

-Russell Friedman

It took some time for me to deal with this issue when I started trying to master Internet marketing. Since I correctly felt like fear of success was pointless and stupid, it was not possible that I was afraid of success.

Likewise, fear of failure was in my mind a healthy position to take since it was logical to me that fearing failure would make you show up early and get done what needed to be done.

Here is the problem. Under stress we revert to old ways and habits. This is why a dry drunk will often to turn to alcohol for solace.

Once again quoting Russell Friedman, “In a crisis we go back to old beliefs and old behaviors.”

Knowing this we have to make the conscious decision to not return to old ways.

If old ways worked, you would not be in the position of searching for a new outcome.

Valuing Perceived Security Over Everything Else

One thing that can slow you down a bit is the idea that being in business for yourself is a risky business in and of itself.

Well, if you work for someone else in their business you are making the simple statement that you have more faith in your employer’s ability to provide security than you do your own. This may be a valid opinion, but not one that cannot be changed with time and work.

Okay, Which Internet Marketing Channel Should I Start With?

There is no test.

There is no survey designed to tell you which channel is most suited to your personality.

Tomorrow we will look at the four things all the uber successful folks share.

If you read through this post, I want to say thank you. I know it was a long one but these things covered today are critical for you to deal with as you start out.

Best Regards,

Internet marketing

 

 

 

 

Tim Singleton
205-337-6618

When starting out your Internet marketing business, you might as well’s to start out right. This essential tool is the difference between a broke business owner and a 6-Figure Pro.  Are you readyT to GO PRO?!

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