What Is Internet Marketing?
What is Internet marketing? In this day and age, it may seem silly to ask such a question.
“Everyone knows what Internet marketing is,” you say. Looking at the drop out or failure rate folks either don’t know how or decide it is not worth it.
Look at the way the ones who get it right live. I really don’t think it is a case of deciding it is not worth it. I agree without qualification that the competition is stiff, though.
Look at Amazon. Amazon is not only successful, it has reached a success plateau only enjoyed by a few. That few includes folks like Armand Hammer, the industrialist. Rumor has it Amazon is so successful they are not even having to pay Federal income tax. Yes, success and power. Jeff Bezos, with a net worth of $125.2 billion answers the question of ‘what is Internet marketing?’ rather soundly.
My point here is not to discuss the merits or justice of his success. It is not to pass judgement on his use of tax law to benefit his company. I use it only to point out that marketing products and services online is worth the work. So, get it right and your life changes.
What is Internet marketing? It is the key for every person not born into the life they wish for to create that life.
What Is Internet Marketing and Why I Do It
I am a lucky man. I have a job at this point, a good one. It offers security that most don’t enjoy these days. The health insurance would qualify as a Gold level plan under Obamacare. The retirement plan is the gold standard of retirement plans, a defined benefit plan backed by a taxing authority. When I retire I will not have to worry about running out of money as long as I live. Unless the government fails. That is an entirely different discussion.
So, that being the case, why do I engage in an online business that eats up some of my evenings and weekends and takes time away from my marriage?
Plainly put, I like it. I like the idea of building a business whose success is measured to a great degree by the number of folks I can help succeed. I have chosen a business that I believe in, whose product I will never get tired of seeing pile up in my home, that I enjoy, that I like to collect and whose value is well established.
What Is Internet Marketing’s Advantages?
What is Internet marketing’s advantages is an excellent jumping off point for all kinds of related subjects. A short list would include:
- Internet marketing creates Resources and selling assets that work 24 hours a day, 7 days a week and 365 days a year.
- It works better when the weather is bad. If you consider your website a sales person, then you have a sales person who goes into your customers’ homes in fair weather or foul. When the weather is bad, folks shop online.
- Creating quality content is creating a resource whose Return on Investment can approach infinity over time.
- Once it’s done, you never have to alter it.
- Once an effective piece is written, you can either re purpose it in the future or use it as a template to market other goods and services.
What Is Internet Marketing? Sharing Stuff You Love
A pretty good definition to the question of ‘what is Internet marketing?’ can also be answered with ‘sharing things you love and believe in.’ Jeff Bezos is like me, he is a bibliophile, or lover of books, I am quite certain.
Go find your passion and let’s get it online. Wow, there is a one sentence business plan. You answer the first part and we will together get the second part done.
That goes back to the question of why do I personally do it if I have such a wonderful job? Well, I can think of all kinds of things to do in life that do not involve getting up, driving through traffic just so’s I can be told what to do all day by someone else.
I did not sit around as a child dreaming of being someone else’s mule and I don’t think you did, either. Dreams are of going places exotic, driving cars that are even more exotic and sometimes spending the entire quarter not once worried about a clock. Again, not a complaint.
What Is Internet Marketing’s Relationship to Google Algorithms?
We have all read about businesses that from time to time will have their entire business model destroyed by Google making changes to how the search engine’s algorithm ranks web sites and directs traffic. This is a fact of life, just like tornadoes in Kansas and Alabama.
Thing is, if you spend as much time making sure your products and services are quality then your satisfied customers will continue to sell for you. They will continue to talk to their friends and family about you and your business. Tales of how you solve problems will continue to spread by word of mouth.
Those folks will then come to your site.
No matter how much Google tweaks its algorithm, they cannot stop word of mouth recommendations to folks to come see your site.
Key to Success
Focusing on quality products and service will secure your future.
So, think. What is your passion? Do you love your job? Few do. What do you spend your time thinking, talking, dreaming and scheming about? Answer that and you are halfway to the promised land.
Tips to Increase Your Internet Marketing Promotion
Getting the best out of your answer to what is Internet marketing campaign depends on your approach. In this article we discuss a few Internet marketing tips that go a long way in helping you achieve your business goals.
People are going to compete with you in all types of businesses and internet marketing is no exception.
That is a good thing. If there is no competition, there is no money to be made. Were the knowledge of how to succeed in Internet marketing widely available, everyone would do it. Again, this leaves no reason to pay you well.
Whatever you happen to be offering online, and in whatever niche, there are always people going up against you. You can let that competition scare you or you can push forward and be stronger because of it. Learning from the experience of having that competition will have success finding you more easily.
Read books on competition. I am reading Extreme Ownership written by two former Navy SEALS. It also offers lessons on leadership and problem solving, both areas critical to success.
Learn From the Competition
Internet marketers need to realize that all businesses on the internet are always becoming different. Studying your competition is a good way to avoid the mistakes they’re making and you’ll do things the right way the first time. Your competition should never be copied or cheated, but you should learn from them and learn why they do what they do.
Competition is something you are always going to have so you should try to see what they’re doing for your own benefit. Studying those competitors is a good way to find success. You may feel at times that the competition is too fierce when it comes to internet marketing, but just wait and that will change. Seeing where your competition is going wrong will let you know what to do right. If you can point out the mistakes before you make them, you’ll make the right choices and your business will last.
Copy Writing and Your Headline
Developing copy that works is key to selling a lot of products. Your sales letter is selling for you, something lots of internet marketers don’t realize. What a sales letter does for you is amazing because it acts like your 24/7 salesman who’s constantly working. Before jumping into creating a sales letter, be clear about one of the most important elements, which is the headline of your copy. You must create a headline that gets attention or else you won’t succeed at writing a good sales letter. You must dedicate lots of time to your headline if you ever hope to have people look at the rest of your copy.
Don’t forget the use RSS feeds to reach out to a wider audience. Really Simple Syndication RSS is reaching more people every day. It offers you an easy way to keep updated on whatever topic you like. This means that, for every site you have, your RSS feed needs to be easily accessible. In conclusion, Internet marketing is your savior when you’re trying to escape from your 9 to 5 rat race. So, jump in and give it a whirl.
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